From the 2nd of April till 16 April 2012 Facebook users submitted their best ideas and taglines for the BSNPNM 2012 Online Tagline Contest based on their experience in running marathons. Five taglines were shortlisted for voting from hundreds of taglines submitted by the online users. The taglines were The Night My Life Changed by Kenneth Christopher Lim, Sleep Can wait, Run First by Jimmy Lim, Freedom through Endurance by Nazreen D Neuromancer, Experience the Run of Your Life by Asri Syahrol and Pushing Boundaries, Breaking Limits by Sze Jun King. These taglines were published in Putrajaya Facebook Fan Page for voting from 27 April till 7 May 2012.
The tagline, Pushing Boundaries, Breaking Limits by Sze Jun King was voted as the winning tagline which entitles. As the winner Sze Jun King received a free entry on any category of BSNPNM 2012 (non- transferable), a cash voucher of RM500 from BROOKS and a plaque. All were presented to him during the launch of BSNPNM. As the Title Sponsor, Bank Simpanan Nasional (BSN) also gave away Sijil Simpanan Premium (SSP) worth RM500 to Sze Jun King. The winning tagline will be used as the official tagline for BSN PNM 2012and will be printed on all collaterals and promotional items. Congratulations to Sze Jun King!
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| Sze Jun King with the Minister of Youth and Sports and Chief Executive of Bank Simpanan Nasional at the launch of BSNPNM 2012 |
